Category: Viral Marketing
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Rave Within A Rave
My colleague David Meerman Scott just posted one of the coolest projects I think he’s done: a video in which he hopes to demonstrate the power of and principles for creating what he calls a World Wide Rave by starting one around his new book of same name. I do editorial work for David and…
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News: Local and Blocal
Happy Saturday. I’m sitting in my pajamas listening to Michael Pollan on a “special encore edition” of Whad’ya Know and catching up on my online life. First off, special encore editions can only mean it’s fund drive time at Wisconsin Public Radio. Fund drive time is many people I talk to’s reason for not listening…
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Balancing Act, Part II: Scott, Free
I mentioned in my last post that the timing of the launch of this blog was no mere coincidence. Indeed, I don’t think I could have started one at any other time than during a holiday’s week away from the place where I practically live. But the other motivator was that over the break I…
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Point of Contention
Is The Tipping Point‘s central tenet–that “‘social epidemics’ are ‘driven by the efforts of a handful of exceptional people’”–correct? Some networks theorists writing in Journal of Consumer Research don’t think so. I won’t start my “Network Flows” class until the end of the month, but I think these guys’ central point makes sense: Dodds compares…